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Anne M. Hamby

14 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0001-9744-7076

h-index13

i1014

Citations649

Works here14

Most cited in this library

How consumer reviews persuade through narratives2014 · 117 citations
Reflecting on the journey: Mechanisms in narrative persuasion2016 · 109 citations
A Conceptual Framework of Narrative Persuasion2016 · 79 citations
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion2021 · 64 citations
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations2016 · 57 citations

Works

14 shown

Connecting the Plot Points: How Consumers Use and Respond to Narratives

Journal of the Association for Consumer Research·2023·2 authors

12citations

It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Journal of Advertising·2023·2 authors

13citations

How does ambivalence affect young consumers’ response to risky products?

Journal of the Academy of Marketing Science·2022·2 authors

15citations

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

Journal of Advertising·2021·2 authors

64citations

It's about our values: How founder's stories influence brand authenticity

Psychology and Marketing·2019·3 authors

35citations

Journal of Consumer Affairs·2017·2 authors

24citations

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories

Journal of Advertising·2016·2 authors

40citations

A Conceptual Framework of Narrative Persuasion

Journal of Media Psychology Theories Methods and Applications·2016·3 authors

79citations

Solving Complex Problems

Journal of Macromarketing·2016·3 authors

40citations

One For Me, One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions

Psychology and Marketing·2016·1 author

30citations

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Journal of Public Policy & Marketing·2016·8 authors·Open access

57citations

Reflecting on the journey: Mechanisms in narrative persuasion

Journal of Consumer Psychology·2016·3 authors

109citations

How consumer reviews persuade through narratives

Journal of Business Research·2014·3 authors

117citations

A Conceptual Framework to Structure Research in Strategic and Social Entrepreneurship

Journal of Asia-Pacific Business·2010·3 authors

14citations