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ArticleHow consumer reviews persuade through narratives

Anne M. Hamby2014

Article2014

How consumer reviews persuade through narratives

Anne M. Hamby · Kim Daniloski · David L. Brinberg

117 citations·0/0 files stored·Journal of Business Research

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Media Influence and Health Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1990Flow: the psychology of optimal experience 1955Construct validity in psychological tests.1991Flow: The Psychology of Optimal Experience 1986The Elaboration Likelihood Model of Persuasion 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 2006The Effect of Word of Mouth on Sales: Online Book Reviews 2000The role of transportation in the persuasiveness of public narratives.

Cited by

2019The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis 2019Future Directions in Single-Session Youth Mental Health Interventions 2021How the destination short video affects the customers' attitude: The role of narrative transportation 2020The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?2018A Consumer-based Taxonomy of Digital Customer Engagement Practices

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Details

Year2014

Typearticle

Published2014-11-21

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations117

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1016/j.jbusres.2014.11.004

openalex_workW2021500682

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2017

The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

2022Mining the text of online consumer reviews to analyze brand image and brand positioning

2016Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories