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Yung‐Chuan Huang · Study
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Author
Yung‐Chuan Huang
14 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-3847-1452
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617
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Most cited in this library
Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention
2022 · 193 citations
How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective
2022 · 75 citations
The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan
2020 · 64 citations
Analysis of tourism and hospitality sustainability education with co-competition creativity course planning
2017 · 53 citations
How to create competitive advantage: the moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital
2018 · 47 citations
Works
14 shown
Discovering how digital attitudes, control, self-efficacy and social norms influence the digital behavior decision-making of leisure and recreation activities participants
Current Psychology
·
2025
·
8 authors
20
citations
The roles of cognitive benefits and technology usage in predicting students’ sustainable behavioural intentions: The moderating roles of data literacy and marketing strategy
Journal of Hospitality Leisure Sport & Tourism Education
·
2024
·
6 authors
8
citations
Explore links among marketing knowledge, data literacy, skill improvement, and learning attitude in STEAM application for hospitality and tourism education
The International Journal of Management Education
·
2023
·
7 authors
15
citations
How big data applications and digital learning change students’ sustainable behaviours – the moderating roles of hard and soft skills
Interactive Learning Environments
·
2023
·
7 authors
1
citations
The influence of perceived authenticity on pilgrimage image in the Dajia Mazu pilgrimage
Current Issues in Tourism
·
2023
·
2 authors
20
citations
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development
Asia Pacific Journal of Marketing and Logistics
·
2023
·
1 author
18
citations
Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention
Journal of Retailing and Consumer Services
·
2022
·
1 author
193
citations
How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective
Journal of Retailing and Consumer Services
·
2022
·
1 author
75
citations
Student's perceptions of sharing platforms and digital learning for sustainable behaviour and value changes
Journal of Hospitality Leisure Sport & Tourism Education
·
2022
·
6 authors
25
citations
The roles of university education in promoting students’ passion for learning, knowledge management and entrepreneurialism
Journal of Hospitality and Tourism Management
·
2020
·
4 authors
37
citations
The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan
Journal of Hospitality and Tourism Management
·
2020
·
5 authors
64
citations
How to create competitive advantage: the moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital
Asia Pacific Journal of Tourism Research
·
2018
·
4 authors
47
citations
Analysis of tourism and hospitality sustainability education with co-competition creativity course planning
Journal of Hospitality Leisure Sport & Tourism Education
·
2017
·
4 authors
53
citations
Expert Concepts of Sustainable Service Innovation in Restaurants in Taiwan
Sustainability
·
2016
·
5 authors
·
Open access
41
citations