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Torsten Heitjans · Study

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Torsten Heitjans

1 works· latest 2009· 1 institutionscluster: provisional

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i101

Citations145

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Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures2009 · 145 citations

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Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Journal of Marketing·2009·3 authors

145citations