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Robert P. Leone · Study
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Author
Robert P. Leone
23 works
· latest 2021
· 5 institutions
cluster: provisional
Works
23 shown
Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
International Journal of Research in Marketing
·
2021
·
6 authors
·
Open access
78
citations
A citation and profiling analysis of pricing research from 1980 to 2010
Journal of Business Research
·
2011
·
4 authors
102
citations
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Journal of Marketing
·
2011
·
4 authors
441
citations
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
Journal of Marketing
·
2010
·
4 authors
544
citations
Driving Profitability by Encouraging Customer Referrals: Who, When, and How
Journal of Marketing
·
2010
·
3 authors
240
citations
Chasing brand value: Fully leveraging brand equity to maximise brand value
Journal of Brand Management
·
2008
·
2 authors
53
citations
How valuable is word of mouth?
PubMed
·
2007
·
3 authors
240
citations
The theoretical separation of brand equity and brand value: Managerial implications for strategic planning
Journal of Brand Management
·
2007
·
2 authors
·
Open access
220
citations
Linking Brand Equity to Customer Equity
Journal of Service Research
·
2006
·
6 authors
·
Open access
386
citations
Psychological Implications of Customer Participation in Co-Production
Journal of Marketing
·
2003
·
2 authors
·
Open access
1,495
citations
Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm
Journal of Marketing
·
2002
·
2 authors
·
Open access
304
citations
A Dynamic Model of Purchase Timing with Application to Direct Marketing
Journal of the American Statistical Association
·
1999
·
3 authors
171
citations
Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants
Journal of Retailing
·
1998
·
2 authors
82
citations
Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales
Journal of Business and Economic Statistics
·
1996
·
3 authors
50
citations
Aggregate and disaggregate sector forecasting using consumer confidence measures
International Journal of Forecasting
·
1995
·
2 authors
107
citations
Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
Marketing Science
·
1995
·
1 author
242
citations
A Market Expansion Ability Approach to Identify Potential Exporters
Journal of Marketing
·
1992
·
3 authors
210
citations
Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability
Journal of Marketing
·
1991
·
1 author
258
citations
Retail promotional advertising
Journal of Business Research
·
1990
·
1 author
66
citations
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
Journal of Marketing Research
·
1988
·
2 authors
316
citations
The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules
Journal of Marketing Research
·
1984
·
2 authors
59
citations
Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data
Management Science
·
1983
·
2 authors
109
citations
A Study of Marketing Generalizations
Journal of Marketing
·
1980
·
2 authors
233
citations