Chasing brand value: Fully leveraging brand equity to maximise brand valueRandle D. Raggio, Robert P. Leone2008-02-01articleJournal of Brand Management53 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCorporate Identity and ReputationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 53 citations exist upstream.References1991Firm Resources and Sustained Competitive Advantage2004Firm resources and sustained competitive advantage1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1986Strategic Factor Markets: Expectations, Luck, and Business Strategy1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2003Brand Synthesis: The Multidimensionality of Brand Knowledge1993The Measurement and Determinants of Brand Equity: A Financial ApproachCited by2009A taxonomy of brand valuation practice: Methodologies and purposes2013An empirical investigation of brand equity: drivers and their consequences