A taxonomy of brand valuation practice: Methodologies and purposesGabriela Salinas, Tim Ambler2009-09-01articleJournal of Brand Management117 citationsclosedNo readable copy stored yet — this record is metadata only.Financial Reporting and Valuation ResearchMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 117 citations exist upstream.References2000Marketing management: analysis. planning. implementation and control1995Building Strong Brands1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name1973Marketing Management: Analysis, Planning and Control2007Strategic Brand Management1993The Measurement and Determinants of Brand Equity: A Financial Approach1997Building Strong BrandsCited by2012Value in Informational Capitalism and on the Internet2013An empirical investigation of brand equity: drivers and their consequences2011The role of brand images in consumer practices: uncovering embedded brand strength2012Private label brands: measuring equity across consumer segments2016Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms