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Eric Fang · Study

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Eric Fang

28 works· latest 2022· 5 institutionscluster: provisionalORCID 0000-0001-8850-1528

h-index27

i1028

Citations5,157

Works here28

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Most cited in this library

Effect of Service Transition Strategies on Firm Value2008 · 870 citations
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market2008 · 650 citations
Influence of customer participation on creating and sharing of new product value2008 · 414 citations
The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters2003 · 371 citations
Antecedents and consequences of marketing dynamic capabilities in international joint ventures2009 · 345 citations

Works

28 shown

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Journal of Marketing·2022·4 authors

28citations

The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms

Information Systems Research·2021·4 authors

17citations

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Journal of Retailing·2018·5 authors

69citations

Group Marketing: Theory, Mechanisms, and Dynamics

Journal of Marketing·2017·4 authors

60citations

Online Relationship Formation

Journal of Marketing·2017·4 authors

131citations

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Journal of Marketing·2016·4 authors

90citations

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Journal of Marketing Research·2015·4 authors·Open access

59citations

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Journal of Marketing Research·2015·4 authors

56citations

An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds

Innovation·2014·3 authors

44citations

The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Journal of Marketing·2014·3 authors

117citations

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Journal of Marketing·2014·2 authors

281citations

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

International Business Review·2012·5 authors

118citations

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Journal of Marketing Research·2011·3 authors

206citations

The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

Industrial Marketing Management·2011·5 authors

47citations

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Marketing Science·2011·2 authors

146citations

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Journal of the Academy of Marketing Science·2010·3 authors

184citations

The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

Organization Science·2010·1 author

145citations

The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies

Journal of International Business Studies·2010·2 authors

141citations

Antecedents and consequences of marketing dynamic capabilities in international joint ventures

Journal of International Business Studies·2009·2 authors

345citations

Effect of Service Transition Strategies on Firm Value

Journal of Marketing·2008·3 authors

870citations

Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Journal of Marketing·2008·1 author

650citations

Influence of customer participation on creating and sharing of new product value

Journal of the Academy of Marketing Science·2008·3 authors

414citations

Trust at Different Organizational Levels

Journal of Marketing·2008·4 authors

254citations

Sales channel integration after mergers and acquisitions: A methodological approach for avoiding common pitfalls

Industrial Marketing Management·2006·3 authors

34citations

Control Systems' Effect on Attributional Processes and Sales Outcomes: A Cybernetic Information-Processing Perspective

Journal of the Academy of Marketing Science·2005·2 authors·Open access

64citations

The moderating effect of goal-setting characteristics on the sales control systems–job performance relationship

Journal of Business Research·2005·3 authors

86citations

Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China

Journal of the Academy of Marketing Science·2004·3 authors

130citations

The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

Journal of International Marketing·2003·3 authors

371citations