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Bertil M L Hultén

15 works· latest 2020· 1 institutionscluster: provisional

h-index13

i1015

Citations1,573

Works here15

Most cited in this library

Sensory marketing: the multi‐sensory brand‐experience concept2011 · 545 citations
Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior2017 · 274 citations
Sensory Marketing2009 · 208 citations
What is Sensory Marketing?2009 · 125 citations
Sensory cues and shoppers' touching behaviour: the case of IKEA2012 · 121 citations

Works

15 shown

Sensory Marketing: An Introduction

·2020·1 author

13citations

Branding by the five senses: A sensory branding framework

Journal of brand strategy·2017·1 author

43citations

Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior

Journal of Retailing and Consumer Services·2017·2 authors

274citations

Sensory Marketing: Theoretical and Empirical Grounds

·2015·1 author

38citations

Sensory Marketing

Routledge eBooks·2015·1 author·book

64citations

The impact of sound experiences on the shopping behaviour of children and their parents

Marketing Intelligence & Planning·2015·1 author

12citations

Sensory cues and shoppers’ touching behaviour: the case of IKEA

The business & management collection.·2013·1 author

14citations

Sensory Cues as Retailing Innovations: The case of Media Markt

Journal of Innovation Management·2013·1 author·Open access

19citations

Sensory cues as in-store innovations : their impact on shopper approaches and touch behaviour

·2013·1 author

12citations

Sensory cues and shoppers' touching behaviour: the case of IKEA

International Journal of Retail & Distribution Management·2012·1 author

121citations

Sensory marketing: the multi‐sensory brand‐experience concept

European Business Review·2011·1 author

545citations

Sensorial Brand Strategies for Value Co-creation

DOAJ (DOAJ: Directory of Open Access Journals)·2011·3 authors·Open access

48citations

Sensory Marketing

Palgrave Macmillan UK eBooks·2009·3 authors·book

208citations

What is Sensory Marketing?

Palgrave Macmillan UK eBooks·2009·3 authors·chapter

125citations

Customer segmentation: The concepts of trust, commitment and relationships

Journal of Targeting Measurement and Analysis for Marketing·2007·1 author·Open access

37citations