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Sensory Marketing: An Introduction · Study

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ArticleSensory Marketing: An Introduction

Bertil M L Hultén2020

Article2020

Sensory Marketing: An Introduction

Bertil M L Hultén

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2022“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions

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Year2020

Typearticle

Published2020-04-27

Languageen

Citations13

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ShelfConsumer Retail Behavior Studies

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openalex_workW3093152016

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