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Sensory Marketing: An Introduction
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Sensory Marketing: An Introduction (2020)Sensory Marketing: An Introduction“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions (2022)“Multimodal Sensory Marketing…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Analysing Discourse (2003)Understanding Customer Experience Throughout the Customer Journey (2016)
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  • 2022“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions11 cited

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