SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brittney Bauer · Study

Home/Author

Brittney Bauer

5 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-5434-7104

h-index4

i104

Citations166

Works here5

19

21

22

Most cited in this library

A customer-focused approach to improve celebrity endorser effectiveness2019 · 83 citations
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements2022 · 47 citations
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal2022 · 18 citations
Constituency building: Determining consumers’ willingness to participate in corporate political activities2021 · 16 citations
The communal consumption experience: sharing, rituals, & socialization2021 · 2 citations

Works

5 shown

Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal

Psychology and Marketing·2022·1 author·Open access

18citations

The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements

European Journal of Marketing·2022·3 authors·Open access

47citations

The communal consumption experience: sharing, rituals, & socialization

Journal of Wine Research·2021·2 authors·Open access

2citations

Constituency building: Determining consumers’ willingness to participate in corporate political activities

International Journal of Research in Marketing·2021·3 authors·Open access

16citations

A customer-focused approach to improve celebrity endorser effectiveness

Journal of Business Research·2019·5 authors·Open access

83citations