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Charlotte Gaston‐Breton · Study

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Charlotte Gaston‐Breton

8 works· latest 2020· 5 institutionscluster: provisionalORCID 0000-0002-5393-9025

h-index6

i106

Citations193

Works here8

06

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Most cited in this library

International market selection and segmentation: a two‐stage model2011 · 85 citations
“I want to break free!” How experiences of freedom foster consumer happiness2020 · 35 citations
Utilitarian and hedonic promotional appeals of 99-ending prices2015 · 23 citations
Opposing effects of sociodemographic variables on price knowledge2012 · 19 citations
The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence2006 · 17 citations

Works

8 shown

“I want to break free!” How experiences of freedom foster consumer happiness

Journal of Business Research·2020·3 authors·Open access

35citations

Utilitarian and hedonic promotional appeals of 99-ending prices

European Journal of Marketing·2015·2 authors

23citations

Opposing effects of sociodemographic variables on price knowledge

Marketing Letters·2012·2 authors

19citations

International market selection and segmentation: a two‐stage model

International Marketing Review·2011·2 authors

85citations

"Consumer Preferences for 99-ending prices: The mediating role of price consciousness" *

e-Archivo (Carlos III University of Madrid)·2011·1 author·report·Open access

11citations

LET ME HANDLE THIS, I’VE DONE IT BEFORE: EXPERIENCE AND SELF-INVOLVEMENT IN SUPERSTITIOUS LEARNING

Academy of Management Proceedings·2011·3 authors·other

0citations

Segmentation et stratégies de communication dans les marchés émergents : Une approche croisée des concepts de pyramide économique et d’acculturation

Décisions Marketing·2006·2 authors·Open access

3citations

The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence

Journal of Product & Brand Management·2006·1 author

17citations