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Bernard Portis · Study

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Bernard Portis

4 works· latest 1975· 1 institutionscluster: provisional

h-index3

i103

Citations340

Works here4

64

66

74

75

Most cited in this library

A Taxonomy of Prepurchase Information Gathering Patterns1974 · 261 citations
The "Imageries" of Department Stores1964 · 64 citations
Negroes and Fashion Interest1966 · 13 citations
In-service Training by Mass Media1975 · 2 citations

Works

4 shown

In-service Training by Mass Media

Journal of Communication·1975·2 authors

2citations

A Taxonomy of Prepurchase Information Gathering Patterns

Journal of Consumer Research·1974·3 authors

261citations

Negroes and Fashion Interest

The Journal of Business·1966·1 author

13citations

The "Imageries" of Department Stores

Journal of Marketing·1964·2 authors

64citations