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The "Imageries" of Department Stores

64 citations0/0 files storedJournal of Marketing

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

What is it that really constitutes a store's “image”? How do downtown department stores and suburban department stores differ in imagery? Here are the highlights of a study of the shopping attitudes of 4,500 women shoppers — the different types of appeal in department stores, the different customer characteristics, differences in shopping behavior, and differences between the imagery of suburban branch department stores and their “parent” stores in the city.

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1990Social Distance and Shopping Behavior 2016Predictors and effects of retail brand equity – A cross-sectoral analysis 1992The relationship between retailer image and brand image 1998Ethnicity and Acculturation: Influences on Asian American Consumers' Purchase Decision Making for Social Clothes 2018A discussion framework of store image and patronage: a literature review 1998Environmental profiles of female apparel shoppers in the Midwest, USA 2011Get the picture? Visual servicescapes and self-image congruity 2003An exploratory investigation into e-tail image attributes important to repeat, internet savvy customers

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