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Brigitte Müller · Study
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Author
Brigitte Müller
3 works
· latest 2015
· 3 institutions
cluster: provisional
ORCID 0000-0001-6514-154X
Works
3 shown
On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence
Psychology and Marketing
·
2015
·
4 authors
·
Open access
146
citations
The effects of visual rejuvenation through brand logos
Journal of Business Research
·
2011
·
3 authors
121
citations
The Impact of Visiting a Brand Website on Brand Personality
Electronic Markets
·
2003
·
2 authors
·
Open access
70
citations