The effects of visual rejuvenation through brand logosBrigitte Müller, Bruno Kocher, Antoine Crettaz2011-09-09articleJournal of Business Research121 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCorporate Identity and ReputationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 121 citations exist upstream.References2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1996The Behavioral Consequences of Service Quality1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research1997Dimensions of Brand Personality1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity1991Managing Brand Equity1982Self-Concept in Consumer Behavior: A Critical ReviewCited by2013Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process2019A comprehensive review on logo literature: research topics, findings, and future directions2014Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures2019Preservation, rejuvenation, or confusion? Changing package designs for heritage brands2018Corporate rebranding failure and brand meanings in the digital environment2018Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication2012Endorser age and stereotypes: Consequences on brand age2018May the force drag your dynamic logo: The brand work-energy effect