SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Jim Blythe · Study

Home/Author

Jim Blythe

14 works· latest 2019· 2 institutionscluster: provisional

h-index14

i1014

Citations731

Works here14

98

99

01

02

03

04

05

07

09

10

13

14

19

Most cited in this library

Using trade fairs in key account management2002 · 134 citations
Principles and Practice of Marketing2005 · 116 citations
Essentials of Marketing Communications2003 · 68 citations
Innovativeness and newness in high‐tech consumer durables1999 · 64 citations
Key Concepts in Marketing2009 · 57 citations

Works

14 shown

Principles and practices of marketing

·2019·1 author

34citations

Principles & practice of marketing

Sage eBooks·2014·1 author·book

45citations

Fondamenti di marketing

·2013·3 authors

14citations

Marketing Planning: Strategy, Environment and Context

·2010·2 authors·book

15citations

Key Concepts in Marketing

SAGE Publications Ltd eBooks·2009·1 author·book

57citations

Integrated Marketing Communication

SAGE Publications Ltd eBooks·2009·1 author·chapter

25citations

Advertising creatives and brand personality: A grounded theory perspective

Journal of Brand Management·2007·1 author

33citations

Principles and Practice of Marketing

·2005·1 author

116citations

Business to Business Marketing Management: A Global Perspective

·2004·2 authors

54citations

Essentials of Marketing Communications

·2003·1 author·book

68citations

Using trade fairs in key account management

Industrial Marketing Management·2002·1 author

134citations

Beliefs and attitudes of Welsh SMEs to marketing

Journal of Targeting Measurement and Analysis for Marketing·2001·2 authors·Open access

22citations

Innovativeness and newness in high‐tech consumer durables

Journal of Product & Brand Management·1999·1 author

64citations

Essentials of Marketing

·1998·1 author

50citations