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Beliefs and attitudes of Welsh SMEs to marketing · Study

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ArticleBeliefs and attitudes of Welsh SMEs to marketing

Haydn Blackey2001

OA

Articlebronze2001

Beliefs and attitudes of Welsh SMEs to marketing

Haydn Blackey · Jim Blythe

22 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

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References

1991European Journal of Marketing 1986The Marketing Concept: What It Is and What It Is Not 2001SME marketing in practice 1997The Performance and Competitive Advantage of Small Firms: A Management Perspective 1999The Effect of Market Orientation on Business Profitability 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)1995Marketing Strategy - Planning and Implementation 1987Marketing capability—A key success factor in small business?

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2022Marketing first? The role of marketing capability in SME growth 2008What is marketing for SME entrepreneurs? The need to market the marketing approach 2017Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications

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Year2001

Typearticle

Published2001-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.jt.5740041

openalex_workW2053210294

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