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Beliefs and attitudes of Welsh SMEs to marketing

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References

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1988Matching Marketing Strategies to Corporate Culture: The Parcel and the Wall

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27 cited

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2022Marketing first? The role of marketing capability in SME growth34 cited
2008What is marketing for SME entrepreneurs? The need to market the marketing approach20 cited
2017Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications10 cited