S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Shuman Wang · Study
Home
/
Author
Shuman Wang
5 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-0283-0740
Works
5 shown
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service
International Journal of Consumer Studies
·
2025
·
4 authors
16
citations
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts
Asia Pacific Journal of Marketing and Logistics
·
2024
·
5 authors
22
citations
The influence of flow experience in the augmented reality context on psychological ownership
International Journal of Advertising
·
2021
·
5 authors
111
citations
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform
Industrial Marketing Management
·
2020
·
5 authors
101
citations
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Industrial Marketing Management
·
2020
·
5 authors
51
citations