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Third-party organization endorsement impacts on perceived value and B2B customer loyalty · Study

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ArticleThird-party organization endorsement impacts on perceived value and B2B customer loyalty

Chun Lin Yuan2020

Article2020

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Chun Lin Yuan · Hakil Moon · Kyung Hoon Kim · Shuman Wang · Xiaolei Yu

51 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 51 citations exist upstream.

References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1996The Behavioral Consequences of Service Quality 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1997Customer value: The next source for competitive advantage 1956Mass Communication and Para-Social Interaction 2005Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation1 2017Communication And Persuasion

Cited by

2025Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation

Details

Year2020

Typearticle

Published2020-08-02

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations51

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1016/j.indmarman.2020.07.021

openalex_workW3046324316

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