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Kyung Hoon Kim · Study
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Author
Kyung Hoon Kim
38 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0001-7866-5342
Works
38 shown
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Asia Pacific Journal of Marketing and Logistics
·
2024
·
3 authors
15
citations
The metaverse experience in luxury brands
Asia Pacific Journal of Marketing and Logistics
·
2023
·
4 authors
67
citations
The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel
Journal of Global Fashion Marketing
·
2021
·
3 authors
35
citations
The influence of flow experience in the augmented reality context on psychological ownership
International Journal of Advertising
·
2021
·
5 authors
111
citations
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform
Industrial Marketing Management
·
2020
·
5 authors
101
citations
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Industrial Marketing Management
·
2020
·
5 authors
51
citations
Fashion marketing trends in social media and sustainability in fashion management
Journal of Business Research
·
2020
·
2 authors
36
citations
Sustainable marketing activities of traditional fashion market and brand loyalty
Journal of Business Research
·
2020
·
3 authors
239
citations
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Journal of Business Research
·
2020
·
3 authors
65
citations
The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence
Journal of Global Fashion Marketing
·
2020
·
3 authors
33
citations
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation
Journal of Business Research
·
2020
·
6 authors
156
citations
The effect of environmental cues on the purchase intention of sustainable products
Journal of Business Research
·
2019
·
3 authors
120
citations
Corporate sustainability management under market uncertainty
Asia Pacific Journal of Marketing and Logistics
·
2019
·
4 authors
40
citations
Service innovations’ roles in long-term relationships with business customers
Journal of Global Scholars of Marketing Science
·
2019
·
4 authors
17
citations
Sustainability and customer equity: Evaluation of citing networks and contributions
Journal of Global Fashion Marketing
·
2019
·
4 authors
22
citations
Sustainable fashion index model and its implication
Journal of Business Research
·
2018
·
4 authors
86
citations
The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products
Journal of Business Research
·
2017
·
3 authors
54
citations
Relationship between service quality and customer equity in traditional markets
Journal of Business Research
·
2016
·
4 authors
55
citations
Do Confucian principles enhance sustainable marketing and customer equity?
Journal of Business Research
·
2016
·
3 authors
63
citations
Customer equity and value management of global brands: Bridging theory and practice from financial and marketing perspectives: Introduction to a Journal of Business Research Special Section
Journal of Business Research
·
2016
·
2 authors
25
citations
Country of origin and brand image influences on perceptions of online game quality
Journal of Consumer Behaviour
·
2015
·
3 authors
37
citations
Measures of perceived sustainability
Journal of Global Scholars of Marketing Science
·
2015
·
4 authors
86
citations
Sports sponsorship effects on customer equity: an Asian market application
International Journal of Advertising
·
2015
·
5 authors
24
citations
The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior
Journal of Product Innovation Management
·
2014
·
3 authors
71
citations
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Journal of Global Scholars of Marketing Science
·
2014
·
5 authors
48
citations
Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design
Journal of Business Research
·
2014
·
3 authors
61
citations
Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry
Journal of Global Fashion Marketing
·
2014
·
3 authors
77
citations
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Journal of Business Research
·
2011
·
3 authors
162
citations
Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France
Journal of Global Scholars of Marketing Science
·
2011
·
7 authors
47
citations
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Journal of Business Research
·
2011
·
5 authors
51
citations
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Journal of Business Research
·
2011
·
5 authors
85
citations
The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China
Journal of Global Fashion Marketing
·
2010
·
3 authors
43
citations
Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context
Journal of Global Academy of Marketing Science
·
2010
·
7 authors
17
citations
The Relationship among Country of Origin, Brand Equity and Brand Loyalty: Comparison among USA, China and Korea
Journal of Global Academy of Marketing Science
·
2009
·
5 authors
37
citations
A model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany
Psychology and Marketing
·
2008
·
6 authors
26
citations
A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China
Journal of Global Academy of Marketing Science
·
2008
·
3 authors
67
citations
Cross‐national market segmentation in the fashion industry
International Marketing Review
·
2007
·
5 authors
106
citations
Brand equity in hospital marketing
Journal of Business Research
·
2007
·
5 authors
358
citations