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Do Confucian principles enhance sustainable marketing and customer equity? · Study

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ArticleDo Confucian principles enhance sustainable marketing and customer equity?

Yang Sun2016

Article2016

Do Confucian principles enhance sustainable marketing and customer equity?

Yang Sun · Tony C. Garrett · Kyung Hoon Kim

63 citations·0/0 files stored·Journal of Business Research

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Environmental Sustainability in Business Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1988On the Evaluation of Structural Equation Models 1991Scale Development : Theory and Applications 2006Scale Development Research 1996Development and validation of work-family conflict and family-work conflict scales.2004Evolving sustainably: a longitudinal study of corporate sustainable development 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2004Innovativeness: Its antecedents and impact on business performance

Cited by

2023Does Confucianism Prompt Firms to Participate in Poverty Alleviation Campaigns?2021Case based models of the relationship between consumer resistance to innovation and customer churn 2018Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity 2020The power of negative publicity on the fast fashion industry 2020Sustainable Marketing

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2016Influence of sustainable marketing activities on customer equityarticle · 14 shared references 2018Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equityarticle · 11 shared references 2014Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industryarticle · 9 shared references 2018Product innovation and sustainable marketing: effects on consumer innovativenessarticle · 8 shared references 2015Measures of perceived sustainabilityarticle · 6 shared references 2018The influence of social media marketing activities on customer loyaltyarticle · 5 shared references

Details

Year2016

Typearticle

Published2016-04-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations63

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jbusres.2015.12.069

openalex_workW2344928326

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2019

Sustainability and customer equity: Evaluation of citing networks and contributions

2020Exploring the interface between management accounting and marketing: a literature review of customer accounting

2018Product innovation and sustainable marketing: effects on consumer innovativeness