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Hakil Moon · Study
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Author
Hakil Moon
12 works
· latest 2025
· 3 institutions
cluster: provisional
Works
12 shown
Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation
Journal of Business and Industrial Marketing
·
2025
·
5 authors
14
citations
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service
International Journal of Consumer Studies
·
2025
·
4 authors
16
citations
The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts
Asia Pacific Journal of Marketing and Logistics
·
2024
·
5 authors
22
citations
The influence of flow experience in the augmented reality context on psychological ownership
International Journal of Advertising
·
2021
·
5 authors
111
citations
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform
Industrial Marketing Management
·
2020
·
5 authors
101
citations
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Industrial Marketing Management
·
2020
·
5 authors
51
citations
Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes
International Journal of Innovation and Technology Management
·
2018
·
4 authors
32
citations
Collaboration with higher education institutions for successful firm innovation
Journal of Business Research
·
2017
·
3 authors
63
citations
Ingredient branding for a luxury brand: The role of brand and product fit
Journal of Business Research
·
2016
·
2 authors
58
citations
The Importance of an Innovative Product Design on Customer Behavior: Development and Validation of a Scale
Journal of Product Innovation Management
·
2014
·
3 authors
81
citations
Product Design Innovation and Customer Value: Cross‐Cultural Research in the U nited S tates and K orea
Journal of Product Innovation Management
·
2012
·
3 authors
53
citations
服装商品的品牌资产和购买意图: 亚洲和欧洲的文化比较研究
Journal of Global Academy of Marketing Science
·
2008
·
20 authors
·
Open access
22
citations