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Gene W. Murdock · Study
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Author
Gene W. Murdock
4 works
· latest 1985
· 2 institutions
cluster: provisional
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4
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Citations
68
Works here
4
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Most cited in this library
Analysis of Authorship in the Journal of Marketing 1960-1981
1983 · 42 citations
Industrial sales management in the 1980s
1981 · 10 citations
Does legal service advertising serve the public's interest? A study of lawyer ratings and advertising practices
1985 · 10 citations
The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores
1984 · 6 citations
Works
4 shown
Does legal service advertising serve the public's interest? A study of lawyer ratings and advertising practices
Journal of Consumer Policy
·
1985
·
2 authors
10
citations
The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores
Journal of Advertising Research
·
1984
·
2 authors
6
citations
Analysis of Authorship in the Journal of Marketing 1960-1981
Journal of Marketing Education
·
1983
·
2 authors
42
citations
Industrial sales management in the 1980s
Industrial Marketing Management
·
1981
·
2 authors
10
citations