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Yiting Deng · Study

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Yiting Deng

4 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-2330-1554

h-index4

i104

Citations215

Works here4

13

17

18

22

Most cited in this library

TV Viewing and Advertising Targeting2017 · 90 citations
Spillover Effects and Freemium Strategy in the Mobile App Market2022 · 67 citations
Invited Paper —A Keyword History of Marketing Science2013 · 43 citations
Consumer sophistication, word-of-mouth and “False” promotions2018 · 15 citations

Works

4 shown

Spillover Effects and Freemium Strategy in the Mobile App Market

Management Science·2022·3 authors

67citations

Consumer sophistication, word-of-mouth and “False” promotions

Journal of Economic Behavior & Organization·2018·4 authors·Open access

15citations

TV Viewing and Advertising Targeting

Journal of Marketing Research·2017·2 authors·Open access

90citations

Invited Paper —A Keyword History of Marketing Science

Marketing Science·2013·3 authors·Open access

43citations