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Consumer sophistication, word-of-mouth and “False” promotions · Study

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ArticleConsumer sophistication, word-of-mouth and “False” promotions

Yiting Deng2018

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Articlegreen2018

Consumer sophistication, word-of-mouth and “False” promotions

Yiting Deng · Richard Staelin · Wei Wang · William Boulding

15 citations·0/0 files stored·Journal of Economic Behavior & Organization

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 2006A Model of Reference-Dependent Preferences 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice 1995Word-of-Mouth Communication and Social Learning

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2023Competition and the Regulation of Fictitious Pricing

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Year2018

Typearticle

Published2018-06-27

VenueJournal of Economic Behavior & Organization

ISSN-L0167-2681

Languageen

Citations15

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jebo.2018.05.011

openalex_workW2811448751

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