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Jin‐Seong Park · Study
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Jin‐Seong Park
2 works
· latest 2016
· 2 institutions
cluster: provisional
ORCID 0000-0002-9070-5666
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Most cited in this library
Segmenting Green Consumers in the United States: Implications for Green Marketing
2014 · 26 citations
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General
2016 · 14 citations
Works
2 shown
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General
Journalism & Mass Communication Quarterly
·
2016
·
3 authors
14
citations
Segmenting Green Consumers in the United States: Implications for Green Marketing
Journal of Promotion Management
·
2014
·
2 authors
26
citations