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Pinya Silayoi · Study
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Author
Pinya Silayoi
3 works
· latest 2007
· 1 institutions
cluster: provisional
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3
i10
3
Citations
1,318
Works here
3
04
07
Most cited in this library
The importance of packaging attributes: a conjoint analysis approach
2007 · 717 citations
Packaging and purchase decisions
2004 · 563 citations
Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure
2004 · 38 citations
Works
3 shown
The importance of packaging attributes: a conjoint analysis approach
European Journal of Marketing
·
2007
·
2 authors
·
Open access
717
citations
Packaging and purchase decisions
British Food Journal
·
2004
·
2 authors
563
citations
Packaging and Purchase Decisions: A Focus Group Study on the Impact of Involvement Level and Time Pressure
SSRN Electronic Journal
·
2004
·
2 authors
·
preprint
·
Open access
38
citations