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Melby Karina Zúñiga Huertas · Study

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Melby Karina Zúñiga Huertas

5 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-8128-3465

h-index4

i103

Citations178

Works here5

14

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20

Most cited in this library

Factors driving young users' engagement with Facebook: Evidence from Brazil2015 · 112 citations
Does Life Satisfaction influence the intention (We-Intention) to use Facebook?2015 · 45 citations
How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention2020 · 10 citations
The effect of “co‐creation with consumers” claims on purchase intention: The moderating role of product category performance information2020 · 9 citations
Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice Biases2014 · 2 citations

Works

5 shown

How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention

Journal of Creative Communications·2020·2 authors

10citations

The effect of “co‐creation with consumers” claims on purchase intention: The moderating role of product category performance information

Creativity and Innovation Management·2020·2 authors

9citations

Factors driving young users' engagement with Facebook: Evidence from Brazil

Computers in Human Behavior·2015·3 authors·Open access

112citations

Does Life Satisfaction influence the intention (We-Intention) to use Facebook?

Computers in Human Behavior·2015·2 authors·Open access

45citations

Consumer Spent Bigger Than Needed: Explaining Mobile Phone Plan-Choice Biases

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·3 authors·chapter

2citations