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Factors driving young users' engagement with Facebook: Evidence from Brazil · Study

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ArticleFactors driving young users' engagement with Facebook: Evidence from Brazil

Mauro José de Oliveira2015

OA

Articlegreen2015

Factors driving young users' engagement with Facebook: Evidence from Brazil

Mauro José de Oliveira · Melby Karina Zúñiga Huertas · Zhibin Lin

112 citations·0/0 files stored·Computers in Human Behavior

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Digital Marketing and Social Media Media and Digital Communication Technology Adoption and User Behaviour

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2011PLS-SEM: Indeed a Silver Bullet 1982Social Psychology of Intergroup Relations 1997The Psychology of Attitudes 1958Compliance, identification, and internalization three processes of attitude change 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions

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2016Key values driving continued interaction on brand pages in social media: An examination across genders 2018Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review 2024Using Theory Integration to Explain Online Impulse Buying Behavior in Social Commerce

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Year2015

Typearticle

Published2015-08-11

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations112

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.chb.2015.07.038

openalex_workW2097204643

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