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Nicola E. Sauer · Study

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Nicola E. Sauer

4 works· latest 2006· 1 institutionscluster: provisional

h-index4

i103

Citations519

Works here4

03

05

06

Most cited in this library

Customer‐based brand equity in the team sport industry2005 · 226 citations
Investigating the relationship between product involvement and consumer decision‐making styles2006 · 199 citations
The loyalty of German soccer fans: does a team's brand image matter?2005 · 87 citations
Risikowahrnehmung und Kaufverhalten im Internet2003 · 7 citations

Works

4 shown

Investigating the relationship between product involvement and consumer decision‐making styles

Journal of Consumer Behaviour·2006·2 authors

199citations

The loyalty of German soccer fans: does a team's brand image matter?

International Journal of Sports Marketing and Sponsorship·2005·3 authors

87citations

Customer‐based brand equity in the team sport industry

European Journal of Marketing·2005·3 authors

226citations

Risikowahrnehmung und Kaufverhalten im Internet

Marketing ZFP·2003·3 authors

7citations