Article2003

Risikowahrnehmung und Kaufverhalten im Internet

Hans H. Bauer · Nicola E. Sauer · Stefanie Becker

7 citations0/0 files storedMarketing ZFP

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

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