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Mirna Leko Šimić · Study

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Mirna Leko Šimić

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-6637-3278

h-index5

i104

Citations121

Works here6

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Most cited in this library

Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality2012 · 57 citations
Education service quality of a business school: former and current students’ evaluation2008 · 21 citations
Students’ Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia2021 · 18 citations
Wine Market Segmentation in Continental Croatia2010 · 16 citations
Theatre marketing: young audience perceptions and behaviour2018 · 5 citations

Works

6 shown

Students’ Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia

Sustainability·2021·2 authors·Open access

18citations

E-business tools adoption and export performance: Empirical evidence from Croatian companies

Journal of Entrepreneurship Management and Innovation·2019·3 authors·Open access

4citations

Theatre marketing: young audience perceptions and behaviour

Cultural Management Science and Education·2018·3 authors

5citations

Competitiveness in Higher Education: a Need for Marketing Orientation and Service Quality

Economics & Sociology·2012·2 authors·Open access

57citations

Wine Market Segmentation in Continental Croatia

Journal of Food Products Marketing·2010·3 authors

16citations

Education service quality of a business school: former and current students’ evaluation

International Review on Public and Nonprofit Marketing·2008·2 authors

21citations