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Theatre marketing: young audience perceptions and behaviour · Study

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ArticleTheatre marketing: young audience perceptions and behaviour

Mirna Leko Šimić2018

Article2018

Theatre marketing: young audience perceptions and behaviour

Mirna Leko Šimić · Helena Štimac · Martina Mikrut

5 citations·0/0 files stored·Cultural Management Science and Education

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Theatre and Performance Studies Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1997Standing Room Only: Strategies for Marketing the Performing Arts 2004Performing arts attendance: an economic approach 2008Understanding core and peripheral service quality in customer repurchase of the performing arts 2006Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences 2013Equidistance of Likert-Type Scales and Validation of Inferential Methods Using Experiments and Simulations 2016Arts Management: A New Discipline Entering the Millennium?2016What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value 2002Museum and Performing Arts Marketing: The Age of Discovery

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Year2018

Typearticle

Published2018-06-12

VenueCultural Management Science and Education

ISSN-L2512-6962

Languageen

Citations5

Files0 public / 0

ShelfTheatre and Performance Studies

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doi10.30819/cmse.2-1.02

openalex_workW2808155116

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