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Theatre marketing: young audience perceptions and behaviour
14 references·0 citing·51 second hop
Theatre marketing: young audience perceptions and behaviour (2018)Theatre marketing: young audience percept…Culture Management: Strategy and Marketing Aspects (2017)Culture Management: Strategy …Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic (2017)Application of marketing in c…What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value (2016)What Role for Marketing in th…Arts Management: A New Discipline Entering the Millennium? (2016)Arts Management: A New Discip…Equidistance of Likert-Type Scales and Validation of Inferential Methods Using Experiments and Simulations (2013)Equidistance of Likert-Type S…Kultura u izlogu (2011)Kultura u izloguBeyond branding : contemporary marketing challenges for arts organizations (2009)Beyond branding : contemporar…Understanding core and peripheral service quality in customer repurchase of the performing arts (2008)Understanding core and periph…Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (2006)Arts Marketing Insights: The …Performing arts attendance: an economic approach (2004)Performing arts attendance: a…Actively influencing consumer loyalty (2003)Actively influencing consumer…Museum and Performing Arts Marketing: The Age of Discovery (2002)Museum and Performing Arts Ma…Increasing young people's attendances at the theatre: a case study in Sheffield, UK (2001)Increasing young people's att…Standing Room Only: Strategies for Marketing the Performing Arts (1997)Standing Room Only: Strategie…Distinction: A Social Critique of the Judgement of Taste. 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this work references cited by second hop

References

  • 1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
  • 2004Performing arts attendance: an economic approach153 cited
  • 2008Understanding core and peripheral service quality in customer repurchase of the performing arts105 cited
  • 2006Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences97 cited
  • 2013Equidistance of Likert-Type Scales and Validation of Inferential Methods Using Experiments and Simulations74 cited
  • 2016Arts Management: A New Discipline Entering the Millennium?65 cited
  • 2016What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value62 cited
  • 2002Museum and Performing Arts Marketing: The Age of Discovery59 cited
  • 2003Actively influencing consumer loyalty48 cited
  • 2009Beyond branding : contemporary marketing challenges for arts organizations33 cited
  • 2017Culture Management: Strategy and Marketing Aspects18 cited
  • 2017Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic12 cited
  • 2001Increasing young people's attendances at the theatre: a case study in Sheffield, UK8 cited
  • 2011Kultura u izlogu4 cited

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