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Yue Wu · Study
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Author
Yue Wu
6 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-1579-247X
Works
6 shown
Regulating Probabilistic Selling of Counterfeits
Management Science
·
2023
·
2 authors
31
citations
Regulating Native Advertising
Management Science
·
2022
·
3 authors
25
citations
The Welfare Impact of Targeted Advertising Technologies
Information Systems Research
·
2021
·
3 authors
·
Open access
43
citations
Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Marketing Science
·
2020
·
2 authors
55
citations
Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency
Management Science
·
2020
·
3 authors
595
citations
Consumer deliberation and quality signaling
Quantitative Marketing and Economics
·
2016
·
2 authors
25
citations