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ArticleConsumer deliberation and quality signaling

Liang Guo2016

Article2016

Consumer deliberation and quality signaling

Liang Guo · Yue Wu

25 citations·0/0 files stored·Quantitative Marketing and Economics

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Consumer Market Behavior and Pricing Merger and Competition Analysis Auction Theory and Applications

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References

1988The Theory of Industrial Organization 1970Information and Consumer Behavior 1989Theory of Industrial Organization.1974Advertising as Information 1987Signaling Games and Stable Equilibria 1986Price and Advertising Signals of Product Quality 1980The Cost of Thinking 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

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2024The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective 2022Superior Knowledge, Price Discrimination, and Customer Inspection 2021Endogenous Evaluation and Sequential Search

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Year2016

Typearticle

Published2016-09-01

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11129-016-9174-5

openalex_workW2523353063

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