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Stavros P. Kalafatis · Study
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Author
Stavros P. Kalafatis
30 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0002-7543-2479
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24
i10
28
Citations
3,018
Works here
30
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Most cited in this library
Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
1999 · 1,071 citations
The relationship between personal values and perceived value of education
2007 · 254 citations
Positioning strategies in business markets
2000 · 201 citations
The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies
2004 · 147 citations
A re‐examination of the relationship between value, satisfaction and intention in business services
2007 · 147 citations
Works
30 shown
Preference for action: regulatory mode in B2B positioning decision-making
Journal of Business and Industrial Marketing
·
2020
·
4 authors
·
Open access
11
citations
Positioning strategies in industrial and B2B markets
Industrial Marketing Management
·
2019
·
2 authors
·
editorial
12
citations
The ‘Polychronicity - Multiple Media Use’ (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use
Journal of Marketing Management
·
2017
·
2 authors
16
citations
The added value of brand alliances in higher education
Journal of Business Research
·
2016
·
4 authors
26
citations
Comparisons of media types and congruence in positioning of service brands
Journal of Product & Brand Management
·
2014
·
4 authors
16
citations
Consumer perceptions of cobrands: the role of brand positioning strategies
Marketing Intelligence & Planning
·
2014
·
3 authors
30
citations
Context effects in the evaluation of business-to-business brand alliances
Industrial Marketing Management
·
2013
·
3 authors
25
citations
A review of the relationships and impact of market orientation and market positioning on organisational performance
Journal of Strategic Marketing
·
2013
·
6 authors
39
citations
The differential impact of brand equity on B2B co‐branding
Journal of Business and Industrial Marketing
·
2012
·
4 authors
77
citations
Carry-over effects in perceptions of educational value
Studies in Higher Education
·
2012
·
2 authors
36
citations
Value and risk in business-to-business e-banking
Industrial Marketing Management
·
2011
·
5 authors
63
citations
The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination
Journal of Marketing Management
·
2011
·
3 authors
111
citations
The impact of time on perceptions of educational value
International Journal of Public Sector Management
·
2010
·
2 authors
34
citations
The impact of entrepreneurial orientation and managerial resources on corporate venture outcomes
International Journal of Entrepreneurship and Innovation Management
·
2009
·
3 authors
7
citations
Impact of Positioning Strategies on Corporate Performance
Journal of Advertising Research
·
2008
·
4 authors
59
citations
Positioning strategies of international and multicultural‐oriented service brands
Journal of Services Marketing
·
2007
·
2 authors
40
citations
A re‐examination of the relationship between value, satisfaction and intention in business services
Journal of Services Marketing
·
2007
·
3 authors
147
citations
The relationship between personal values and perceived value of education
Journal of Business Research
·
2007
·
3 authors
254
citations
Congruence between Positioning and Brand Advertising
Journal of Advertising Research
·
2007
·
2 authors
45
citations
Cognitive and behavioural determinants of trust in small and medium‐sized enterprises
Journal of Small Business and Enterprise Development
·
2005
·
3 authors
63
citations
Towards a typology of eChannels of distribution : an e-Tailer's perspective
Research Repository (Kingston University London)
·
2005
·
4 authors
2
citations
The Development and Validation of a Scale Measuring Consumer/Customer-Derived Generic Typology of Positioning Strategies
Journal of Marketing Management
·
2004
·
2 authors
147
citations
Buyer–seller relationships along channels of distribution
Industrial Marketing Management
·
2002
·
1 author
133
citations
A new research agenda for business segmentation
European Journal of Marketing
·
2002
·
3 authors
73
citations
The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies
The Journal of Marketing Theory and Practice
·
2001
·
2 authors
31
citations
Positioning strategies in business markets
Journal of Business and Industrial Marketing
·
2000
·
3 authors
201
citations
Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
Journal of Consumer Marketing
·
1999
·
4 authors
1,071
citations
Issues and challenges in the positioning of service brands: a review
Journal of Product & Brand Management
·
1999
·
2 authors
116
citations
An investigation into four characteristics of services
Research Repository (Kingston University London)
·
1998
·
3 authors
98
citations
Normative Models and Practical Applications of Segmentation in Business Markets
Industrial Marketing Management
·
1997
·
2 authors
35
citations