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Marcello Risitano · Study
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Author
Marcello Risitano
13 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0001-9579-5931
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Citations
310
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Most cited in this library
The impact of consumer-brand engagement on brand experience and behavioural intentions
2017 · 61 citations
Does digital technology improve the visitor experience A comparative study in the museum context
2020 · 57 citations
Testing moderating effects on the relationships among on-board cruise environment, satisfaction, perceived value and behavioral intentions
2020 · 40 citations
The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries
2021 · 39 citations
Analysing the impact of green consumption values on brand responses and behavioural intention
2023 · 27 citations
Works
13 shown
Rethinking consumer behaviour in a green digital marketing landscape
Journal of Business Research
·
2025
·
2 authors
·
Open access
17
citations
Analysing the impact of green consumption values on brand responses and behavioural intention
Business Ethics the Environment & Responsibility
·
2023
·
4 authors
·
Open access
27
citations
The influence of the onboard servicescape on cruisers’ experiential state, delight and memorability
Consumer Behavior in Tourism and Hospitality
·
2022
·
5 authors
9
citations
The impact of sustainability on marketing strategy and business performance: The case of Italian fisheries
Business Strategy and the Environment
·
2021
·
5 authors
39
citations
Segmenting cruise passengers from the experiential marketing perspective: An explorative study
Research in Transportation Business & Management
·
2020
·
3 authors
9
citations
Testing moderating effects on the relationships among on-board cruise environment, satisfaction, perceived value and behavioral intentions
International Journal of Contemporary Hospitality Management
·
2020
·
4 authors
·
Open access
40
citations
Does digital technology improve the visitor experience A comparative study in the museum context
International Journal of Tourism Policy
·
2020
·
4 authors
57
citations
Does digital technology improve the visitor experience A comparative study in the museum context
International Journal of Tourism Policy
·
2020
·
4 authors
8
citations
Residents’ views on cruise tourism in Naples Profiles and insights from a Mediterranean home-port destination
European Journal of Tourism Research
·
2019
·
4 authors
·
Open access
19
citations
Profiling cruise passengers in a Mediterranean port-of-call
Anatolia
·
2018
·
4 authors
7
citations
The impact of consumer-brand engagement on brand experience and behavioural intentions
British Food Journal
·
2017
·
4 authors
61
citations
Understanding the role of the service experience in the cruise industry
International Journal of Tourism Policy
·
2017
·
3 authors
11
citations
Understanding the role of the service experience in the cruise industry
International Journal of Tourism Policy
·
2017
·
3 authors
6
citations