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Haiyang Huang · Study

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Haiyang Huang

7 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-5264-8349

h-index6

i106

Citations191

Works here7

18

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21

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23

Most cited in this library

How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study2021 · 70 citations
Influence of interfirm brand values congruence on relationship qualities in B2B contexts2018 · 56 citations
Stability or instability: the impact of brand concepts on logo design preferences2021 · 18 citations
The effect of different animated brand logos on consumer response —— an event-related potential and self-reported study2023 · 17 citations
Smooth or rough? The impact of food packaging design on product healthiness perception2023 · 15 citations

Works

7 shown

Smooth or rough? The impact of food packaging design on product healthiness perception

Food Quality and Preference·2023·4 authors

15citations

The effect of different animated brand logos on consumer response —— an event-related potential and self-reported study

Computers in Human Behavior·2023·6 authors

17citations

To Each Their Own: The Impact of Regulatory Focus on Consumers’ Response to Online Information Load

Frontiers in Neuroscience·2022·3 authors·Open access

4citations

How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study

Frontiers in Neuroscience·2021·3 authors·Open access

70citations

Stability or instability: the impact of brand concepts on logo design preferences

Journal of Brand Management·2021·3 authors

18citations

When face meets globalization

International Marketing Review·2019·2 authors

11citations

Influence of interfirm brand values congruence on relationship qualities in B2B contexts

Industrial Marketing Management·2018·3 authors

56citations