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Smooth or rough? The impact of food packaging design on product healthiness perception · Study

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ArticleSmooth or rough? The impact of food packaging design on product healthiness perception

Minjing Peng2023

Article2023

Smooth or rough? The impact of food packaging design on product healthiness perception

Minjing Peng · Funing Liang · Lidan Yu · Haiyang Huang

15 citations·0/0 files stored·Food Quality and Preference

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Consumer Packaging Perceptions and Trends Consumer Attitudes and Food Labeling Sensory Analysis and Statistical Methods

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References

1998Measuring individual differences in implicit cognition: The implicit association test.2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.2009The Brief Implicit Association Test 2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations 2012Influence of package design on the dynamics of multisensory and emotional food experience 2016Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging 2007P300 and categorization in brand extension 2018Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

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Details

Year2023

Typearticle

Published2023-08-18

VenueFood Quality and Preference

ISSN-L0950-3293

Languageen

Citations15

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1016/j.foodqual.2023.104970

openalex_workW4385989306

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