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Smooth or rough? The impact of food packaging design on product healthiness perception
16 references·1 citing·50 second hop
Smooth or rough? The impact of food packaging design on product healthiness perception (2023)Smooth or rough? The impact of food packa…From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness (2019)From Glossy to Greasy: The Im…Effects of au naturel packaging colors on willingness to pay for healthy food (2019)Effects of au naturel packagi…Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018)Influences of visual attribut…Effects of Facial Skin Smoothness and Blemishes on Trait Impressions (2018)Effects of Facial Skin Smooth…Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Consumer response to packagin…Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour (2016)Signalling product healthines…Healthy package, healthy product? Effects of packaging design as a function of purchase setting (2016)Healthy package, healthy prod…Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging (2016)Healthy by design, but only w…Money Isn’t Everything, but It Helps If It Doesn’t Look Used: How the Physical Appearance of Money Influences Spending (2012)Money Isn’t Everything, but I…Influence of package design on the dynamics of multisensory and emotional food experience (2012)Influence of package design o…Food expected naturalness: Impact of visual, tactile and auditory packaging material properties and role of perceptual interactions (2012)Food expected naturalness: Im…I can't believe this isn't wood! An investigation in the perception of naturalness (2010)I can't believe this isn't wo…The Brief Implicit Association Test (2009)The Brief Implicit Associatio…P300 and categorization in brand extension (2007)P300 and categorization in br…Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference (2024)Rough is durable, smooth is u…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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(1997)A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions (2019)Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2019)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The theory of planned behavior (1991)The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)Consumer Considerations for the Implementation of Sustainable Packaging: A Review (2020)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)Food packaging and sustainability – Consumer perception vs. correlated scientific facts: A review (2021)The importance of packaging attributes: a conjoint analysis approach (2007)Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)“Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners (2012)Colour effects in green advertising (2020)Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness (2022)Visual communication via the design of food and beverage packaging (2022)A Theory of Cognitive Dissonance (1957)The psychology of interpersonal relations. (1958)A Theory of Cognitive Dissonance (2017)Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research (2020)Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions (2022)Effect of executional greenwashing on market share of food products: An empirical study on green-coloured packaging (2023)Role congruity theory of prejudice toward female leaders. 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References

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  • 2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations493 cited
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  • 2016Healthy package, healthy product? Effects of packaging design as a function of purchase setting89 cited
  • 2019From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness82 cited
  • 2016Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour76 cited

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  • 2010I can't believe this isn't wood! An investigation in the perception of naturalness75 cited
  • 2012Food expected naturalness: Impact of visual, tactile and auditory packaging material properties and role of perceptual interactions66 cited
  • 2018Effects of Facial Skin Smoothness and Blemishes on Trait Impressions66 cited
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    • 2024Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference10 cited