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Peter G. Steyn · Study

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Peter G. Steyn

7 works· latest 2011· 1 institutionscluster: provisional

h-index7

i107

Citations255

Works here7

08

09

10

11

Most cited in this library

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers2009 · 62 citations
Event sponsorship and ambush marketing: Lessons from the Beijing Olympics2010 · 54 citations
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia2010 · 53 citations
Eleven years of scholarly research in the Journal of Services Marketing2011 · 33 citations
The Social Media Release as a Corporate Communication Tool for Bloggers2011 · 27 citations

Works

7 shown

The Social Media Release as a Corporate Communication Tool for Bloggers

IEEE Transactions on Professional Communication·2011·4 authors

27citations

Eleven years of scholarly research in the Journal of Services Marketing

Journal of Services Marketing·2011·6 authors

33citations

Expressing herself through brands: A comparative study of women in six Asia-Pacific nations

Journal of Brand Management·2010·3 authors

13citations

A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

Journal of Retailing and Consumer Services·2010·4 authors

53citations

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Business Horizons·2010·4 authors

54citations

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Public Relations Review·2009·5 authors·Open access

62citations

Meet the bloggers : some characteristics of serious bloggers in the Asia-Pacific region and why PR professionals might care about them

·2008·4 authors

13citations