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The Social Media Release as a public relations tool: Intentions to use among B2B bloggers · Study

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ArticleThe Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter G. Steyn2009

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Articlebronze2009

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter G. Steyn · Esmail Salehi‐Sangari · LEYLAND F. PITT · Michael Parent · Pierre R. Berthon

62 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Cited by

2015Social media models, technologies, and applications 2017Social media research in the industrial marketing field: Review of literature and future research directions 2019Digital mediation in business-to-business marketing: A bibliometric analysis 2021Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward 2019Public relations channel “repertoires”: Exploring patterns of channel use in practice 2014College Students' Use of Social Media for Health in the USA and Korea.2016Assessing public sentiments and news preferences on Al Jazeera and Al Arabiya 2016News Organizations 2.0

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Details

Year2009

Typearticle

Published2009-11-08

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations62

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2009.09.005

openalex_workW2138643616

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