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Kristof De Wulf

16 works· latest 2017· 2 institutionscluster: provisional

h-index14

i1015

Citations4,340

Works here16

Most cited in this library

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2001 · 2,080 citations
A new measure of brand personality2009 · 606 citations
Strengthening outcomes of retailer–consumer relationships2003 · 317 citations
Consumer perceptions of store brands versus national brands2005 · 269 citations
The role of pleasure in web site success2005 · 259 citations

Works

16 shown

Millennials at Work

Research World·2017·2 authors

12citations

A new measure of brand personality

International Journal of Research in Marketing·2009·3 authors

606citations

Consumer learning and its impact on store format selection

Journal of Retailing and Consumer Services·2007·4 authors

35citations

The role of pleasure in web site success

Information & Management·2005·4 authors

259citations

Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing·2005·4 authors·Open access

269citations

Strengthening outcomes of retailer–consumer relationships

Journal of Business Research·2003·2 authors

317citations

Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior

Journal of Retailing and Consumer Services·2003·2 authors

215citations

Investments in consumer relationships: a critical reassessment and model extension

The International Review of Retail Distribution and Consumer Research·2003·3 authors

87citations

What Drives Consumer Participation to Loyalty Programs?

Journal of Relationship Marketing·2003·4 authors·Open access

59citations

Is gender stereotyping in advertising more prevalent in masculine countries?

International Marketing Review·2002·3 authors

50citations

Towards an Integrative Measure of E-Commerce Effectiveness

Ghent University Academic Bibliography (Ghent University)·2002·5 authors·other

3citations

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Journal of Marketing·2001·3 authors

2,080citations

The impact of quality on store loyalty: A contingency approach

Total Quality Management·2001·6 authors

71citations

A Critical Review of Theories Underlying Relationship Marketing in the Context of Explaining Consumer Relationships

Journal for the Theory of Social Behaviour·2001·2 authors

65citations

Income and time pressure: a person-situation grocery retail typology

The International Review of Retail Distribution and Consumer Research·2000·2 authors

41citations

The impact of task definition on store-attribute saliences and store choice

Journal of Retailing·1999·3 authors

171citations