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Raija Komppula · Study

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Raija Komppula

10 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-6212-3992

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Citations1,260

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Most cited in this library

The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study2013 · 375 citations
Perception of success and its effect on small firm performance2007 · 269 citations
Rural Wellbeing Tourism: Motivations and Expectations2010 · 150 citations
Using ski destination choice criteria to segment Finnish ski resort customers2010 · 145 citations
Are Growing SMEs More Market-Oriented and Brand-Oriented?2012 · 106 citations

Works

10 shown

Investigating emotional commitment towards a region and a hotel brand

International Journal of Hospitality Management·2020·4 authors

29citations

Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Tourism Management·2019·3 authors

35citations

Typology of senior travellers as users of tourism information technology

Information Technology & Tourism·2015·3 authors·Open access

67citations

Are growth-oriented SMEs more likely to adopt market and brand orientations?

Journal of Small Business and Enterprise Development·2014·5 authors

29citations

The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study

Tourism Management·2013·1 author

375citations

Are Growing SMEs More Market-Oriented and Brand-Oriented?

Journal of Small Business Management·2012·4 authors

106citations

Using ski destination choice criteria to segment Finnish ski resort customers

Tourism Management·2010·3 authors

145citations

The adoption of market orientation in SMEs: required capabilities and relation to success

Journal of Strategic Marketing·2010·2 authors

55citations

Rural Wellbeing Tourism: Motivations and Expectations

Journal of Hospitality and Tourism Management·2010·2 authors

150citations

Perception of success and its effect on small firm performance

Journal of Small Business and Enterprise Development·2007·2 authors

269citations