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Stanley Coffie · Study
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Author
Stanley Coffie
12 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0001-6299-0992
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Citations
301
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Most cited in this library
Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
2019 · 178 citations
A review of the relationships and impact of market orientation and market positioning on organisational performance
2013 · 39 citations
Alternative Positioning Strategies for Services in Ghana
2014 · 20 citations
Positioning strategies for branding services in an emerging economy
2018 · 20 citations
Positioning strategies for B2B service markets
2022 · 19 citations
Works
12 shown
Positioning strategies for B2B service markets
Industrial Marketing Management
·
2022
·
3 authors
19
citations
Positioning strategies for branding services in BoP markets
Routledge eBooks
·
2019
·
2 authors
·
chapter
0
citations
Social networks, relationships, and positioning of micro and small businesses in Africa
Routledge eBooks
·
2019
·
2 authors
·
chapter
0
citations
Marketing mix strategies for service brands in BoPMs in Africa
Routledge eBooks
·
2019
·
2 authors
·
chapter
0
citations
Conclusion
Routledge eBooks
·
2019
·
2 authors
·
chapter
0
citations
Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
International Journal of Bank Marketing
·
2019
·
5 authors
178
citations
Positioning strategies for branding services in an emerging economy
Journal of Strategic Marketing
·
2018
·
1 author
20
citations
Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach
Journal of managerial issues
·
2017
·
3 authors
9
citations
Branding in the base of the pyramid
·
2016
·
2 authors
0
citations
Alternative Positioning Strategies for Services in Ghana
Thunderbird International Business Review
·
2014
·
2 authors
20
citations
Comparisons of media types and congruence in positioning of service brands
Journal of Product & Brand Management
·
2014
·
4 authors
16
citations
A review of the relationships and impact of market orientation and market positioning on organisational performance
Journal of Strategic Marketing
·
2013
·
6 authors
39
citations