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Positioning strategies for B2B service markets · Study

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ArticlePositioning strategies for B2B service markets

Paul Mensah Agyei2022

Article2022

Positioning strategies for B2B service markets

Paul Mensah Agyei · Franklyn A. Manu · Stanley Coffie

19 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1980Qualitative research and evaluation methods 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches 2003Research Methods for Business Students 2000Marketing management: analysis. planning. implementation and control 1989What Constitutes a Theoretical Contribution?2005Consumer Culture Theory (CCT): Twenty Years of Research 2009Sample Size and Saturation in PhD Studies Using Qualitative Interviews

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Year2022

Typearticle

Published2022-09-23

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations19

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2022.09.010

openalex_workW4297025049

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